launchpad: building your brand

Article written by
February 10, 2022

For business entrepreneurs, building a brand from the idea can be a struggle.

That's why we're hosting a 'Build Your Brand' workshop to kick-off Launchpad and set up our young entrepreneurs in the best way possible.

The session will cover the fundamentals of brand building, from key messaging and defining your mission, to design and social media management. This masterclass will also include key tips on bringing your idea to life and making them grow in a sustainable way.

The Coaches


Artcha is North London creative who wears many hats; a music producer, artist, writer, educator, designer and now Fashion brand Director. Artcha Series (AS) is a unique London-based, e-commerce, fashion brand that began in 2020 during the first COVID-19 Lockdown. The brand uses vinyl prints and original designs from Artcha, who was inspired by the desire and need to normalise neurodiverse communities and shift the perspective of disability to super power. In order to become a sustainable brand it is key that the products are recycled in a 'buy it, wear it, donate it' scheme that means once the product is no longer worn, consumers will donate to charity or return it back to the Artcha Series to be recycled.

The other strand of sustainability involves 5% of all profits being reinvested into the education system to support those with neurodiverse needs such as Dyslexia, ADHD, Aspergers and Autism.


Martha is a self-taught event organiser, digital marketing strategist, radio host, artist manager and graphic designer with extensive experience in the music industry. Martha currently works at AEI Group as Digital Marketing Manager for UKF and Drum&BassArena, and is the former Events & Operations Manager at Critical Music and Digital Marketing Manager at The Cause. Martha has founded and managed many brands, including several successful student event brands and a fashion show, and founded a collective of female and non-binary DJs called Not Bad For A Girl, which she continues to manage.

To find out more about Launchpad, and take advantage of future opportunities and get free credits to use in the space, sign up to our mailing list.

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